Bella Aurora Labs has announced a change to one of its most important corporate symbols: the logo. The new corporate image is a development of Bella Aurora’s image, the company’s flagship brand. It is a merger of two strong concepts: Bella Aurora and Labs. Bella Aurora symbolises delicacy and experience, and just as the name suggests, it is beauty. On the other hand, Labs means quality, rigour and innovation, suggesting internationalisation.
From an aesthetic point of view, the typography, a humanist design, is reminiscent of traditional calligraphy. Designed by Hermann Zapf in the 1950s, the Optima typography is influenced by letters carved into stone in Ancient Rome, and those that emerged in the early Renaissance. What’s more, the geometry of the lower-case “b” is smooth and flexible, denoting a friendly company with no sharp edges. The circular shape suggests stability, harmony and balance.
When it comes to colour, black is strong and elegant, while the colourful bubbles in the “b” suggest creativity, freshness and optimism. They combine to transmit diversity of people, ways of thinking, ideas, brands, products solutions and countries that make Bella Aurora Labs a reality.
The new logo ingeniously combines the organisation’s basic characteristics: rigour, innovation, creativity, diversity, ambition, modernity, optimism, friendliness and life.