Goldwell’s inspirational event in Madrid was a real head turner

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Goldwell’s inspirational event in Madrid was a real head turner

The evening of 27 February 2017 was a turning point for GOLDWELL in Spain. More than 400 creative, passionate fashion and hair talents gathered for the official presentation of the new IN·FLUX collection, unique show that delighted everyone



The event was hosted by Susana Serrat, the charismatic Director of Education at Goldwell Spain, who opened the ceremony with a few words of thanks to Bella Aurora Labs, official distributor of the brand “for its work training stylists and its passion for the hair salon channel”.

Among the most eagerly-awaited performances of the night, was that of Sascha Haseloff, Goldwell’s ColorZoom Master. Sascha explained the details behind the creative process of a new collection.

The expert behind the new COLOR ZOOM ’17 collection and Goldwell Spain’s Education Team, flooded the room with inspiration and ideas for all the stylists, who enjoyed this marvellous opportunity to see this year’s trends.


They presented IN·FLUX, Goldwell’s most enigmatic collection, whose palette of dark and vibrant colours evokes a constant play between light and shade, creating a mysterious iridescent sheen.

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